A study by Rakuten Marketing found that for every $1 spent on influencer marketing, businesses made an average of $6.50 in revenue. This workshop will provide emerging brands with the beginning tools to initiate fruitful influencer partnerships, establish authentic connections, and effectively communicate in the constantly changing field of digital marketing. We will also discuss fair compensation and showcase the principle of equity and how influencer relationships might benefit. Join us to learn useful hints and tactics for reaching out and building rapport with content creators. 

About the Speaker: 

Yoli Ouiya is a driving force in the Global Sustainability and Wellness movement. Yoli was nationally recognized as the “Queen of Green” by Black Enterprise Magazine as a go-to social media presence for sustainability insights. In 2020, she was highlighted as the Top 100 Responsible Health & Wellness Influencers by New Hope Media. And in 2024, she has received the Game Changer Award from Sine 
Diaspora’s Black Women in Food Summit.

As an independent brand, Yoli builds audiences as a media personality, consultant, and spokesperson. She covers thought leadership on subjects ranging from personal wellness, natural cpg markers, environmental sustainability, regenerative agriculture and its’ intersection with technology. She has collaborated with leading retailers, brands, and organizations. A passionate entrepreneur and visionary, Yoli’s newest venture is co-founder of the Food + Wellness Equity Collective, which launched July 2020 with 20 founded members. FWEC is diverse group of content creators and entrepreneurs committed to being change agents for equity, diversity and anti-racism in the food and wellness lifestyle industry.