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Expanding from Direct-to-Consumer to Retail

December 13, 2023 @ 4:00 pm - 5:30 pm CST


Expanding your business from direct-to-consumer (DTC) to retail is a large shift that needs careful planning. In this session, learn to smoothly move your brand into retail and boost your revenue. Ideal for forward-thinking businesses, this workshop provides practical tips for a successful shift, including creating a seamless customer experience, maximizing data-driven decision-making, and developing a flexible brand. 

About the Speakers:  

Ashley Alden and Sarah Sitz bring over 25 years of combined marketing industry experience, including four years collaborating on the growth of Foxtrot from its early stages to Series C funding. After successfully opening 20+ retail stores, launching private-label brands, and providing guidance to countless emerging CPG brands, they are on a mission to empower founders to scale their brands. 

Ashley and Sarah are the co-founders of the consulting firm, The Squeeze, “Where Authentic Brands Find Their Juice.” Offering a range of brand, marketing & retail consultative services, they can act as an extension of teams, work on a project basis, or via immersive workshops. These two are experts and strategic thought leaders for the modern consumer.

In partnership of the Neighborhood Business Development Center


The Hatchery
135 N Kedzie Ave
Chicago, IL 60612 United States
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