A business name is a powerful marketing tools tells everyone your brand – so it’s important protect it. Join Cheryl Balough of Balough Law Offices to learn about choosing a name for your new business that will provide flexibility for your branding, comply with legal requirements, and set you up for success. This class will cover the intersection between a business name and trademarks, logos, assumed names (also known as DBAs), domain names, and cybersquatting.

About the Presenter:

Cheryl Balough is a principal at Balough Law Offices, where she helps businesses and individuals protect their ideas, trademarks, copyrights, and trade secrets as they start new ventures or grow existing businesses. She also helps clients with their business set-up and contract needs. She has served as Chair of the American Bar Association Cyberspace Law Committee and the Chicago Bar Association’s Alliance for Women. She teaches copyright law at Chicago-Kent College of Law and is a Branch Network member at The Hatchery.