In this webinar, the presenter will discuss products and services, value proposition, VPMF test, developing a strong value proposition, case studies with examples, practical exercises and group activities.

Understanding Products and Services:
– Definition and characteristics of products and services
– Types of products and services –
– Key elements of a product or service

Value Proposition:
– Definition and significance of value proposition
– Components of a value proposition
– Customer segments
– Value creation
– Differentiation
– Pricing strategy
– Examples of successful value propositions

VPMF Test:
– Introduction to the VPMF Test
– Understanding the four components of the VPMF Test
– Value
– People
– Market
– Fit
– Applying the VPMF Test to a case study or real-life examples