In this webinar, the presenter will discuss Market Analysis, Target Market Characteristics, Marketing Strategy, Developing a Target Market Profile, Marketing Tactics and Implementation, Case Studies and Examples, Practical Exercises and Group Activities.

Market Analysis:
– Definition and purpose of market analysis
– Key components of market analysis
– Market size and growth potential
– Market trends and dynamics
– Competitor analysis
– Customer analysis
– Methods and tools for conducting market analysis

Target Market Characteristics:
– Understanding target market segmentation
– Identifying target market characteristics
– Demographic factors
– Psychographic factors
– Behavioral factors
– Geographic factors
– Importance of understanding target market needs and preferences

Marketing Strategy:
– Definition and significance of marketing strategy
– Components of a marketing strategy
– Target market selection
– Positioning and differentiation
– Marketing mix elements (product, price, place, promotion)
– Marketing communication channels
– Aligning marketing strategy with business objectives