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Market Analysis, Target Market Characteristics & Marketing Strategy (CLASS 3)
August 29 @ 6:00 pm - 8:00 pm CDTFREE
In this webinar, the presenter will discuss Market Analysis, Target Market Characteristics, Marketing Strategy, Developing a Target Market Profile, Marketing Tactics and Implementation, Case Studies and Examples, Practical Exercises and Group Activities.
– Definition and purpose of market analysis
– Key components of market analysis
– Market size and growth potential
– Market trends and dynamics
– Competitor analysis
– Customer analysis
– Methods and tools for conducting market analysis
Target Market Characteristics:
– Understanding target market segmentation
– Identifying target market characteristics
– Demographic factors
– Psychographic factors
– Behavioral factors
– Geographic factors
– Importance of understanding target market needs and preferences
– Definition and significance of marketing strategy
– Components of a marketing strategy
– Target market selection
– Positioning and differentiation
– Marketing mix elements (product, price, place, promotion)
– Marketing communication channels
– Aligning marketing strategy with business objectives
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