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LUNCH AND LEARN: CREATING AN ACTIONABLE MARKETING PLAN
February 20 @ 12:00 pm - 1:00 pm CST
The Illinois SBDC at the WBDC is partnering with the Chicago Chapter of the American Marketing Association to offer “Creating an Actionable Marketing Plan.” Learn how to create an actionable marketing plan using a simple, “plan-on-a-page” approach.
This session will provide you the tools and training to help identify your ideal target audience, define your goals and strategic initiatives, choose the right channels with the right content and set KPIs in order to move the needle for your business.
The one-hour, virtual workshop is for small businesses that manage marketing themselves but need a practitioner to help them get started.
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