In today’s dynamic market environment, effectively positioning your brand is essential for standing out amidst competition and resonating with your target audience.  From defining your unique value proposition to understanding consumer perceptions, we’ll explore the key elements necessary for creating a distinctive brand and where it fits in best in a sea of categories. Designed for ambitious brands seeking to establish themselves as leaders in their industry or revitalize an existing brand, this workshop provides practical tools and techniques for craft compelling brand messaging that resonates with your audience. 

About the Speakers:  

Ashley Alden and Sarah Sitz bring over 25 years of combined marketing industry experience, including four years collaborating on the growth of Foxtrot from its early stages to Series C funding. After successfully opening 20+ retail stores, launching private-label brands, and providing guidance to countless emerging CPG brands, they are on a mission to empower founders to scale their brands. 

Ashley and Sarah are the co-founders of the consulting firm, The Squeeze, “Where Authentic Brands Find Their Juice.” Offering a range of brand, marketing & retail consultative services, they can act as an extension of teams, work on a project basis, or via immersive workshops. These two are experts and strategic thought leaders for the modern consumer.