In celebration of National Small Business Week and the 40th anniversary of the Illinois SBDC Network, let’s work together in our focused one-hour workshop to unlock the core of your business identity.

This session is specially designed for startups and businesses in the scaling phase. It emphasizes identifying fundamental values and creating strong mission statements. Ideal for entrepreneurs aiming to establish a clear market presence, this workshop equips you with the necessary tools to define your business’s values and strategic direction.

What You Will Learn
Discover Your Core Values

Participate in reflective exercises to pinpoint the values that embody your business ethos.

Craft a Powerful Mission Statement

Use your core values to develop a mission statement that captures your business’s purpose, connects with your target audience, and guides your strategic decisions.

Who Should Attend

This workshop is perfect for founders and business owners at the startup or scale-up stage, business strategists looking to refine their brand’s focus, and any entrepreneurial leader who wants to enhance their company’s foundational narrative.

Key Takeaways Increased Self-Awareness

Explore the fundamental values that underpin your business operations and how they can propel your company forward.

Clear and Cohesive Mission

Formulate a compelling mission statement that effectively communicates your business’s purpose and foundational beliefs to customers, investors, and employees.

Strategic Alignment

Ensure your evolving business strategies are in harmony with your mission, promoting consistent and genuine growth.