McKinsey & Company reports that improving your pricing by just 1% can result in an over 8% increase in operating profits, proving that pricing decisions can significantly influence your bottom line. This session dives into strategies essential for profitability and competitiveness. It emphasizes the crucial role of the Cost of Goods Sold (COGS), as it […]

Food service is a notoriously low margin business, but research indicates that restaurants optimizing their menus witness an average sales increase of 16%. Join us for this collaborative session with experts from Grubhub and Sysco, outlining strategies for ingredient procurement, pricing, menu development, multifaceted product usage, and tools to elevate your restaurant’s profitability in the digital age. Additionally, discover the advantages of partnering with a third-party platform, and learn […]

In today’s dynamic market environment, effectively positioning your brand is essential for standing out amidst competition and resonating with your target audience.  From defining your unique value proposition to understanding consumer perceptions, we’ll explore the key elements necessary for creating a distinctive brand and where it fits in best in a sea of categories. Designed […]

Sales channel management is essential for sustainable growth and a competitive advantage. Learn from industry expert, Kelly Behr, on how to identify the right sales channels for your brand and how to drive products off shelves with a strong promotional plan and selling tool kit. This class will explore various sales channels, tips for working with distributors and […]