On average, social media advertisements can cost between 10-20% of your annual revenue (SmallBizTrends). An effective strategy is crucial to growing your brand. This course will guide you through paid advertising and content strategy to make the most of your advertising budget, maximize efforts, and prioritize engagement.   Featured Speaker Argelia Martinez is a Managing […]

Whether you're a CPG brand or a catering business, your product needs packaging! Conquer the overwhelming number of materials, finishes, styles, and design possibilities with our packaging presentation to help you make the right choices with your bottom line and our planet in mind. Key takeaways include insights into the vast world of packaging materials, […]

Learn how to define your own opportunities and sales strategies, whether it’s selling in traditional (grocery or convenience stores) or non-traditional channels (airports, gyms, boutique spaces) based on your audience. Attendees will understand how to assess market potential, pinpoint their target audience, and develop effective strategies to maximize growth.   About the Speakers:     Ashley […]

Customer Relationship Management (CRM) systems are databases used to unlock access to crucial data, automate daily tasks for improved workflow, and enhance customer experiences. Learn how to leverage CRMs to foster strong customer relationships, improve operational efficiency, and gain a competitive advantage in the market. 

Market season is officially here! Join us for a networking event tailored for entrepreneurs and professionals seeking to excel in farmer’s and artisan markets as well as consumer facing events. Hear important deadlines and application requirements while learning from experts and seasoned entrepreneurs on ways to optimize booth setup, engage effectively with prospects, and convert leads into […]

McKinsey & Company reports that improving your pricing by just 1% can result in an over 8% increase in operating profits, proving that pricing decisions can significantly influence your bottom line. This session dives into strategies essential for profitability and competitiveness. It emphasizes the crucial role of the Cost of Goods Sold (COGS), as it […]