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Understanding Your Market Opportunity

April 4 @ 4:00 pm - 5:00 pm CDT


Learn how to define your own opportunities and sales strategies, whether it’s selling in traditional (grocery or convenience stores) or non-traditional channels (airports, gyms, boutique spaces) based on your audience. Attendees will understand how to assess market potential, pinpoint their target audience, and develop effective strategies to maximize growth.

About the Speakers:  


Ashley Alden and Sarah Sitz bring over 25 years of combined marketing industry experience, including four years collaborating on the growth of Foxtrot from its early stages to Series C funding. After successfully opening 20+ retail stores, launching private-label brands, and providing guidance to countless emerging CPG brands, they are on a mission to empower founders to scale their brands. 

Ashley and Sarah are the co-founders of the consulting firm, The Squeeze, “Where Authentic Brands Find Their Juice.” Offering a range of brand, marketing & retail consultative services, they can act as an extension of teams, work on a project basis, or via immersive workshops. These two are experts and strategic thought leaders for the modern consumer. 



April 4
4:00 pm - 5:00 pm CDT
Event Categories:


Industrial Council of Nearwest Chicago
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The Hatchery
135 N Kedzie Ave
Chicago, IL 60612 United States
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